Elevate Your Direct Sales Business with Kelly Northcott

172. Why You Shouldn’t Do Your New Consultant’s Launch Party

Kelly Northcott Season 1 Episode 172

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0:00 | 37:45

Doing your new consultant’s launch party for her might seem like the best way to help her get off to a strong start, but you’re actually taking away the experience she needs to build a successful business.

In this episode, I talk about why I stopped doing launch parties. We’ll talk about what a launch party is really supposed to accomplish, why getting results for someone isn’t the same as training them, and how to help new consultants develop the skills and confidence they need to build a business that is truly their own.

In this episode, you’ll learn:

  • Why the goal of a launch party isn’t just sales, bookings, or getting someone qualified
  • Why your new consultant needs to own the results of her first event
  • How doing the work for someone can actually make her second event harder
  • Why a warm audience is the perfect place for a new consultant to practice, make mistakes, and gain experience
  • Why confidence comes from experience, not watching someone else do the work
  • How doing launch parties for your team can take time away from your own business and leadership development
  • Why scripts, templates, and copy-and-paste systems can create dependence instead of developing skills
  • Why observing an experienced consultant isn’t enough to master a skill-based business
  • What new consultants really need to learn so they can build their businesses in a way that works for their goals, personality, and style
  • Why better foundational training helps you develop more independent team members and stronger future leaders

Your job as a leader isn’t to build your team members’ businesses for them. It’s to give them the training, skills, and support they need to build businesses of their own.


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