Elevate Your Direct Sales Business with Kelly Northcott

159. Why Business Builders Take Longer to Recruit

Kelly Northcott Season 1 Episode 159

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0:00 | 31:59

In this episode, we’re talking about why recruiting “easy yeses” can actually make your business harder, and why the people who take longer to recruit are often the easiest people to lead.

If you’ve ever said you want to recruit more people like you, this episode will help you rethink what that actually means and how to build a team of people who truly want to build a business.

We’re talking about:

  • The difference between leading and managing a team
  • Why hobbyists and kitnappers drain your energy
  • How recruiting for short-term wins hurts long-term growth
  • What business builders are actually looking for before they join
  • Why opportunity events should work like a recruiting funnel
  • How to talk about the business like a business
  • Why honesty about what it takes to succeed attracts better people
  • How to filter out people who aren’t aligned with what you’re building
  • Why successful team members want mentorship, not management
  • How to attract people who are easier to lead because they want to work

At the end of the day, building a team of business builders requires patience, leadership, standards, and might take longer, but it’s much more profitable and fun.  


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