Elevate Your Direct Sales Business with Kelly Northcott

158. The Standards Conversation Direct Sellers Avoid

Kelly Northcott Season 1 Episode 158

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0:00 | 21:00

In this episode, we’re talking about something almost no one in the direct sales industry talks about, and that’s setting standards for your business.

Your standards affect everything:

  • How you show up
  • How you lead
  • The decisions you make
  • The people you attract
  • The energy of your team
  • The results you create

Most direct sellers don’t intentionally set standards for their business, their customers, or their team. Instead, they build reactively and accept whoever shows up.

But successful business owners don’t do that.

They decide what they want, how they want to work, who they want to work with, and what kind of business they want to build, and then they operate from those standards.

Your standards become your business plan.

In this episode, we’re talking about:

  • Why direct sellers struggle to set standards
  • The difference between standards and being “judgy”
  • How your standards shape your business culture
  • Why lowering your standards drains your energy
  • How your recruiting standards affect your team results
  • The connection between standards, identity, and leadership
  • Why you have to operate at the level of what you want, not the level of what you currently have
  • How raising your standards changes how you show up and what you attract

If you want to build a business you’re proud of, you have to stop building by default and start building intentionally.


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