Elevate Your Direct Sales Business with Kelly Northcott
Elevate Your Direct Sales Business with Kelly Northcott is your one-stop listen for all the ways to create a successful direct sales business that you love. With over 20 years of experience in direct sales, Kelly will show you how to lean into your systems and tools while developing the mindset needed to build loyal customer relationships and highly productive teams. Direct sales is not a numbers game. It’s a relationship business. Using Kelly’s systems to strengthen your connections will give you the business you want, the productive and engaged team you desire, and the freedom to spend your time with family instead of feeling like you need to be working 24/7. Subscribe now so that you don’t miss any of it!
Elevate Your Direct Sales Business with Kelly Northcott
151. How to Build and Use a Recruiting Pipeline
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we’re talking about how to maximize your recruiting pipeline, so you attract, recruit, and build a team of business builders.
When you build your business with a recruiting pipeline as the foundation, you stop chasing warm bodies and you start attracting higher-caliber team members. The kind of people who are looking for a real business, not a discount or a hobby.
You’ll also start conveying your expectations without having to announce them. You’ll model what a profitable, healthy business looks like, and the right people will be drawn to that.
In this episode, you’ll learn:
- Why your recruiting pipeline starts before someone even becomes a customer
- The five stages of sponsoring and what to focus on in each one
- How to show up in a way that attracts business builders and repels kitnappers
- Why mindset and leadership presence matter even before someone buys
- How to strengthen customer relationships in a way that supports recruiting
- How to use opportunity sprinkles without being pushy
- Why hosted events are the easiest way to keep your pipeline full
- What your opportunity event rhythm should look like and why it matters
- Why follow-up is critical
- How the join stage sets the tone for duplication through onboarding and training
A few reminders to keep in mind:
Everyone who knows you is in your pipeline, even if they never buy or join, because they can still refer someone who will.
Your job is to serve people in the stage they’re in and guide them forward. Not rush them. Not drag them. Not force it.
Most people will stay customers. Some will explore and join quickly. Some will take months or years. Some won’t join at all. Your role is to stay connected and stay consistent.
When you understand the stages of sponsoring, you stop making recruiting mean something dramatic. It becomes simple. It becomes leadership. It becomes part of how you run your business.
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