Elevate Your Direct Sales Business with Kelly Northcott

136. How to Get People to Say Yes by Understanding the Decision Process

Kelly Northcott Season 1 Episode 136

This episode continues the series where I’m answering the question, “Why am I getting so many nos?”

It’s a big answer, and we’re going to unpack it from several different angles—starting with the decision process that every buyer goes through. Once you understand this process, you’ll stop taking the nos personally, you’ll stay in the game longer, and you’ll get more yeses.

We’ll talk about:

  • The four-step decision process that everyone goes through before they say yes.
  • How and why “no” is part of the process and not the end of the conversation.
  • Your role is in every step of the process.
  • Why it’s so important to get contact info and stay connected.
  • How curiosity can lead to desire and start the decision process.
  • The difference between “not now,” “not ever,” and “not this offer”

If you’ve ever felt discouraged when someone didn’t respond, or you’ve worried that following up too much makes you annoying, this episode will help you reframe those thoughts and see the bigger picture.

You’ll walk away with:

  • A clearer understanding of why people don’t buy right away.
  • A framework to help you stay connected until they’re ready.
  • Encouragement to work with and stay with the process to get the results you want.

This is the kind of skill that separates the casual sellers from the consistent earners.

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