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In this episode, we’re talking about the front half of your ecosystem: customer acquisition, and how it is the key to your success. 

If social media is your only tool for getting new customers, you’re business is probably stagnant, or it could even be going backwards. The algorithm isn’t designed to help you build a business. And while social media can support your growth, it can’t be your entire strategy.

Customers have a lifecycle, and over time, they buy less and less. You need to expand your customer base to sustain and grow your business. 

In this episode, we talk about how referrals are the best customer acquisition tool because referrals are an endorsement, they’re borrowed credibility, and they accelerate connections. Plus, when someone comes to you from a referral, they’re ready to buy, book, or join.

Hosted parties are a referral system on steroids. You get all the benefits of referrals, plus the advantages of a structured buying environment. 

I walk you through some math to illustrate the difference between using the social selling method and doing hosted parties, and how parties can 10x your results. 

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