Elevate Your Direct Sales Business with Kelly Northcott

118. Why May Matters: How to Set Up Your Best Direct Sales Year Yet

Kelly Northcott

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In this episode, we're digging into why May is the secret transition month that determines how your entire year plays out.

I'll walk you through the natural business seasons from January to December, show you how most direct sellers unintentionally stall their momentum, and explain why what you do in May impacts your December (and sets up your entire 2026).

We'll also cover:

  • How to set a summer strategy that actually works.
  • Why May is a great time to build habits AND systems.
  • Practical ideas for building relationships without feeling salesy.
  • What successful sellers focus on in May to support their fall and holiday seasons.

If you promised yourself that 2025 was your year, there's still time, but you have to start now.

Use May to build the habits, systems, and momentum your future self will thank you for. 


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