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Vendor events are a great way to meet new people and grow your customer base, and in this episode, I share all the ins and outs of how to do that.

By the end of this episode, you’ll know:

• What to look for in an event so that you meet the right people.
• Why you should consider doing small, local events, even if you have big goals.
• How to avoid the biggest mistake that a lot of direct sellers make, especially those who do large, multiple-day events or do cash-and-carry sales.
• How doing vendor events builds know, like, and trust in the community.
• How to talk about your events to promote and build your business, even with people who won’t go.
• How to set up your booth to make you more approachable and draw people into it.
• Ways to collect people’s contact information and what to do if they don’t want to give it to you.
• How to follow up with people so that you can get sales, bookings, and recruit leads long after the event is over.

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