Elevate Your Direct Sales Business with Kelly Northcott

Why You Should Choose Social Selling Over Parties and How to Use it Successfully

Kelly Northcott Season 1 Episode 81

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If you’ve been following me for a while, you know I’m a big fan of the party model, and my favorite business plan combines the party and social selling models.


So, it might surprise you that if you asked me if you had to make a choice between building your business with parties or with social selling, I’d tell you to lean into social selling. 


It’s not because parties are harder or harder to learn; I don’t believe that’s true. It’s because anything is harder and harder to learn if you don’t do it very often. 


If you want or need a very flexible business model, social selling is a better choice for you because it’s easier to be consistent with, you can work it in your nooks and crannies, you don’t have to coordinate with other people’s schedules, and you can batch content so that you always have some, even when you’re super busy. 


But social selling only works if you understand it and consistently use the entire model the way it was designed.


In this episode, I explain the 90-day sales cycle and the power of consistently sharing 90 pieces of content. Understanding these will make it much easier for you to be consistent and give the model and algorithm time to work for you. 


I also give you tips on how to successfully use social selling as your sole business plan for growing your business. 


I created a program for direct sellers who want to use social selling as a standalone model or alongside doing parties. Learn more about Energize by clicking here or send me a DM. 


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