Is the party dead? I don’t think so. The way some direct sellers do them might be, but as long as the party you do includes five crucial elements, the party works.
The direct sales party format has evolved over the years. The first version consisted of an hour-long presentation in someone’s living room. Then, catalog parties were added, and, of course, social media and virtual parties became popular.
And now, four years after the start of the pandemic, when all direct sellers were forced to go 100% virtual, in-person parties are making a comeback, and even social sellers and direct sellers who joined during the pandemic are playing around with them.
What’s the right party format for you? Do five-day Facebook parties still work?
This episode will help you figure this out, and I include the five elements that all parties should have no matter how you do them.
An Educational Component
Guests should leave the party with information that will serve them. This is beyond the information about the features and benefits because they can get that from the product descriptions on the website.
The information you share should be valuable and tailored to the group you’re serving at the party, and the products should be presented in a story-like logical sequence.
An Experience
This can be immersive, where guests touch, taste, and try products. If you’re doing virtual parties, you have to create this with your descriptive words and animated actions.
This can also be an interactive experience between you and the guests and the guests and the host, where the engagement is meaningful.
A Connection to You
This is critical if you want to build a business, customer base, and team. Connecting with you is the only way to build know, like, trust.
Clearly Presented Offers
Guests won't act on vague or general offers. You have to be clear about the offer. Connecting with guests makes offering individual offers easier, more personal, and more successful.
Post-Party Strategy
You need systems to continue serving the guests and a strategy to get guests into these systems and keep up with them consistently. Otherwise, your business will be an exhausting hamster wheel of parties.
The bottom line . . .
Be sure that your parties include all five of these elements, do them however you want to, be curious about what works and what needs tweaking, tweak one thing at a time, focus on future bookings, and have fun with your parties.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Is the party dead? I don’t think so. The way some direct sellers do them might be, but as long as the party you do includes five crucial elements, the party works.
The direct sales party format has evolved over the years. The first version consisted of an hour-long presentation in someone’s living room. Then, catalog parties were added, and, of course, social media and virtual parties became popular.
And now, four years after the start of the pandemic, when all direct sellers were forced to go 100% virtual, in-person parties are making a comeback, and even social sellers and direct sellers who joined during the pandemic are playing around with them.
What’s the right party format for you? Do five-day Facebook parties still work?
This episode will help you figure this out, and I include the five elements that all parties should have no matter how you do them.
An Educational Component
Guests should leave the party with information that will serve them. This is beyond the information about the features and benefits because they can get that from the product descriptions on the website.
The information you share should be valuable and tailored to the group you’re serving at the party, and the products should be presented in a story-like logical sequence.
An Experience
This can be immersive, where guests touch, taste, and try products. If you’re doing virtual parties, you have to create this with your descriptive words and animated actions.
This can also be an interactive experience between you and the guests and the guests and the host, where the engagement is meaningful.
A Connection to You
This is critical if you want to build a business, customer base, and team. Connecting with you is the only way to build know, like, trust.
Clearly Presented Offers
Guests won't act on vague or general offers. You have to be clear about the offer. Connecting with guests makes offering individual offers easier, more personal, and more successful.
Post-Party Strategy
You need systems to continue serving the guests and a strategy to get guests into these systems and keep up with them consistently. Otherwise, your business will be an exhausting hamster wheel of parties.
The bottom line . . .
Be sure that your parties include all five of these elements, do them however you want to, be curious about what works and what needs tweaking, tweak one thing at a time, focus on future bookings, and have fun with your parties.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!