Learning how to create an effective message is an essential skill, but no one signs up to be a direct seller so that they can send booking messages.
If you want to keep your direct sales calendar full, you need to master the skill of booking parties from parties.
In this episode, I break down the four things you need to do at your parties to get the booking results you want.
Focus on Bookings
Parties are where you sell products, but you’re also selling the host and join opportunities. Focus on bookings at your parties. People come expecting to buy, and if you’re using best-selling practices, sales will come naturally.
Your parties should be valuable and successful so that people want to come to them and host them. People need to have a good experience, and it needs to be a big enough experience that they want to offer it to their friends.
Treat Your Hosts Well and Make Their Job Look Fun and Easy
Your hosts’ job is to invite people to the event and make everyone feel welcome. It isn’t their job to sell products or book parties. If you give them a lot of tasks, you might turn off potential hosts because they don’t want to do all that work.
Warm People Up for the Booking Offer Throughout the Party
A lot of direct sellers make the mistake of not talking about the host opportunity throughout the party or jumping straight to the offer instead of warming up people.
Two of the tools I teach in all of my programs are sprinkles and hot buttons. Sprinkles are subtle hints that create awareness and desire. Hot buttons are people’s motivation and reason for doing something.
When you combine sprinkles with hot buttons, you’ll create interest throughout the party for the host opportunity, and people will be ready for the offer when you present it.
Individually Offer the Booking Opportunity When It’s Appropriate
Even if you use the best sprinkles, you still have to individually offer the host opportunity to get the bookings. If a guest is engaged in the party, you can offer it at the end of the party. If a guest isn’t engaged, you can still offer the opportunity, but it will probably feel like a cold message and won’t be received positively. Instead of rushing the offer, continue to build relationships with those guests so that when you do offer it, you can make the offer personal.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!
Learning how to create an effective message is an essential skill, but no one signs up to be a direct seller so that they can send booking messages.
If you want to keep your direct sales calendar full, you need to master the skill of booking parties from parties.
In this episode, I break down the four things you need to do at your parties to get the booking results you want.
Focus on Bookings
Parties are where you sell products, but you’re also selling the host and join opportunities. Focus on bookings at your parties. People come expecting to buy, and if you’re using best-selling practices, sales will come naturally.
Your parties should be valuable and successful so that people want to come to them and host them. People need to have a good experience, and it needs to be a big enough experience that they want to offer it to their friends.
Treat Your Hosts Well and Make Their Job Look Fun and Easy
Your hosts’ job is to invite people to the event and make everyone feel welcome. It isn’t their job to sell products or book parties. If you give them a lot of tasks, you might turn off potential hosts because they don’t want to do all that work.
Warm People Up for the Booking Offer Throughout the Party
A lot of direct sellers make the mistake of not talking about the host opportunity throughout the party or jumping straight to the offer instead of warming up people.
Two of the tools I teach in all of my programs are sprinkles and hot buttons. Sprinkles are subtle hints that create awareness and desire. Hot buttons are people’s motivation and reason for doing something.
When you combine sprinkles with hot buttons, you’ll create interest throughout the party for the host opportunity, and people will be ready for the offer when you present it.
Individually Offer the Booking Opportunity When It’s Appropriate
Even if you use the best sprinkles, you still have to individually offer the host opportunity to get the bookings. If a guest is engaged in the party, you can offer it at the end of the party. If a guest isn’t engaged, you can still offer the opportunity, but it will probably feel like a cold message and won’t be received positively. Instead of rushing the offer, continue to build relationships with those guests so that when you do offer it, you can make the offer personal.
RESOURCES:
Instagram: https://www.instagram.com/kellydnorthcott
Get your questions answered on the podcast: ask them by filling out this form
Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops
Learn more about my programs: https://www.kellynorthcott.com/learn
Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!